Humorous Ad Campaign Promotes the New 1014 Dodge Durango

Calling all Anchor Man fans: the sequel, starring the infamous Will Ferrell, has finally arrived. After ten long years, we at V-W Motors think that it's about time!

If you have not been waiting anxiously along with the rest of us, Anchorman 2: The Legend Continues will soon be released. And, as an exciting bonus for Dodge dealerships and fans, the automaker has partnered with Paramount Pictures to create a series of co-branded commercials to show off the new 2014 Dodge Durango and promote the film.

The campaign features Ferrell playing the always-funny role of Ron Burgundy in a handful of original scenes designed for sharing and viewing on social media. The ads are expected to show up on the likes of Intstagram, FunnyorDie.com, Twitter, Pinterest, tumblr and, of course, YouTube. The videos will also be shown on the campaign site BurgundyDodge.com.

The smart new marketing campaign was driven by the fact that Ron Burgundy is the perfect character to deliver messages in the Dodge brand's cheeky tone to promote the 2014 Dodge Durango. The funny, fresh and provoking manner of Will Ferrell helps to present information about the Durango's cutting edge technology and other specs in an engaging way.

We think the Ron Burgundy - Dodge ads are quite entertaining and suggest that you check them out yourself by following the link provided above. If you are looking for additional information about the Durango or any other new Dodge model, we welcome you to stop by our Cooperstown, NC showroom anytime, or for your convenience, you can also contact us online. We look forward to working with you soon.

Categories: New Inventory, News

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