RAMs are Definitely Trucks for Truck Owners

I think it’s great that the RAM truck company is focusing on marketing to people who need trucks rather than people who just buy trucks because they think they look kind of cool or something. This is finally bringing the right kind of attention to RAM trucks. Though there’s no doubt that RAMs are style-wise some of the most attractive trucks on the road, they are uniquely strong vehicles.

For example, the Big Horn can tow 30,660 pounds or something like that. The 6.4-liter HEMI engine available in the trucks is like none other. I have customers who have tried towing their trailers and boats with other trucks and had a miserable time. As soon as I tell them about the RAM and what it can do, they are floored. It’s amazing how many people don’t realize how uniquely strong the trucks are. The new campaign is a great idea.
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